"E-Book to Download" Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF

Read Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF

By Roger Dooley

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“Read the best books first, or you may not have a chance to read them at all.” -Henry David Thoreau

Synopsis

Practical techniques for applying neuroscience and behavior research to attract new customers.Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers m...